Conclusion

Once a large Grade A dairy farm, Forsgate Country Club today, is a privately owned club that gives employees and clients access to fine dining restaurants, two 18 hole golf courses, a fitness center, several swimming pools, tennis courts, shops, and many special events. Chris Schiavone is the current CEO of the Club, which has been kept in the family for over 30 years. Forsgate Country Club has a high ethical system by keeping all aspects of the business very secure. This includes employees, clients, and the business itself. Account information is secured on company computers, which can only be accessible by upper management with a log-in code. In addition, the company uses a focus business strategy by “offering products and services (1) to a particular market segment or buyer group, (2) within a segment of a product line, (3) an/or to a specific geographic market.” The markets they focus on are prosperous families, senior citizens, or business groups. A major business initiative that FCC uses first and foremost is Customer Relationship Management. This system allows Forsgate to “use information about customers to gain insights into their needs, wants, and behaviors in order to serve them better.” Forsgate primarily uses the internet business model of business to business. All purchases for the business are done online from other businesses.

Upon becoming a member of Forsgate Country Club, members are given smart cards. This allows each member to decide on their own desired amount of money they would like to place on their card for future use. They can replenish their card at any time. Cards can be used for a wide variety of services, such as dining or attending special events. Further technology within Forsgate includes shared files, specific databases for different parts of information such as ClubTech and Delphi, and the use of OLAP to search through these databases. Each computer has data marts to give access to employees such as Food and Beverage Director, Director of Memberships, Director of Catering, Golf and Grounds Director, Events Coordinators, Purchasing Director, etc. who are responsible for their own data mining on an operational level. Dell and Micro computers are used throughout the whole club with DSL, and the domain name for the club is Forsgatecc.com. Forsgate Country Club even has its own Facebook page where members can communicate with other members and sometimes staff. Message boards are often set up to inform members, or potential members of events that will be taking place in the near future. Forsgate Country Club is a very high technology based club that provides its customers with any services they need as fast and efficiently as possible.

Aside from finding the history of Forsgate County Club very interesting, we also found the club’s ability to use new technology to their upmost advantage to be very interesting as well. The creation of ForsgateTV is just one example. ForsgateTV allows employees from each department, customers, as well as special events to be filmed on a day to day basis. These videos are later created into humorous, inspiring, and knowledgeable episodes on DVD. These DVDs are available for members to purchase and enjoy, or they are used as a promotion device for the club. Episodes include information on the technology, amenities and other outstanding services Forsgate Country Club has available. These videos have been recently available on websites such as Forsgate, YouTube and Facebook, to help non-members get a taste of what the club has to offer.